Let’s review the ‘categories’ of environmentally friendly advertising products we discussed last entry. They will either be
1) recyclable, reusable or biodegradable
2) renewable, sustainable, organic or somehow do no (or less) harm to the environment when manufactured, or
3) made from recycled materials.
I love using the baseball metaphor for ranking the environmental friendliness of a product. If a product falls into one of the categories, it is a single. If it meets two, it is a double. Products that fall into all three of the categories we will call triples, AND if it is on special, then it is a home run. As in baseball, we have a lot of singles in our database, fewer doubles and even fewer triples. Home runs are few and far between. Here is another
This is the Eco’brella from Four Seasons. Both the canopy and the frame are made from recycled materials, the fabric is certified to not contain any harmful substances, the handle is bamboo which is both renewable and biodegradable, and it is on sale through 09/01/10. The sale price for 50 or more of these environmentally responsible umbrellas is $19.98 each and we will even throw in free setup, saving our customers another $50. Another one out of the park!
We can’t always hit homers, though. We will talk about some triples next time.
Steve
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