Yet Another New Beginning

Just the sound of this blog entry's title strikes me as redundant... "another new beginning". But I guess all beginnings are not necessarily new. Take this blog for example. I began writing it thinking about resolutions and renewed optimism and such, but looking back it appears that my previous 'first blogs of the year' were about the same things. Nothing new there.

Hmmm....what are the most popular New Years resolutions and what promotional products would be appropriate in helping your customers or prospective customers keep them. After all, if your business can be seen as helpful or even as necessary to achieving some goal, then that is a good thing. It positions you as a positive force in the life of your customer and that feeling is reinforced every time your prospect sees your logo on the product that is helping them achieve their goal.

The most popular New Years resolution in the US is to lose weight. I don't think there can be any doubt there. There are thousands of products that can fit into a fitness/weight loss program including sports gear like tennis balls, pedometers, golf equipment, duffel bags, clothing, etc., but they are so individually oriented that they limit their efficiency. After all, sending a logoed golf ball to someone who never plays golf is a waste of your money. If all of your customers/prospects play golf or if you are sponsoring an event where all are playing golf, then that would work, but if they don't then the product is inefficient. So here is my list of the top 3 advertising items that would help your customers stay on track in keeping their weight loss resolutions.

1) fitness journals (help them record their triumphs!)










2) measuring tape (help them measure their results)




















3) calorie counters (help them achieve their goals)







What items do you think work?

Steve
www.raggo.com