Keeping It Practical

As I mentioned previously, practical, every day items imprinted with your advertising message will make great additions to your next business promotion. The more often a customer uses a product with your business name and logo, they more they are reminded of you and the less likely they are to forget about your great product or service. Practicality is what makes promotional products a superior advertising medium...they have perceived value. I don't believe a customer has ever thanked me for running a radio, newspaper or television ad. But while I am handing someone an item that they want or need, an item that they likely would or have already spent their own money to purchase, I often hear a sincere thank you. Though not (usually) an everyday item, an umbrella is a great promotional product because of its practicality and high perceived value.

I can’t tell you the number of times I’ve been caught in the rain without an umbrella. We’ve all had those days, perfectly sunny in the morning when we leave for work and then an afternoon downpour hits. Racing from the office to the car with my portfolio over my head...getting drenched and wondering why I can never remember to pick up an extra umbrella for the office and maybe one for the car as well. Your prospective or current customers have likely had the same experience, so they know the value of that umbrella and will appreciate your thoughtfulness in picking one up for them.

Umbrellas come in all sizes. Large golf umbrellas are great when you’re sponsoring a tournament. Their size also makes them perfect home or office use. Larger umbrellas are able to handle really heavy downpours because of their larger canopy. They also offer a bigger imprint area, so keep that in mind. Because of their size, storage and shipping can be a bit of a hassle, but large umbrellas make up for it in their durability and their, simply put, ability to keep you dry!

A word about venting. Vented umbrellas like the one shown above, allow strong wind gusts to pass through the canopy and help prevent the umbrella from inverting or breaking apart in big storms. Both golf umbrellas and folding umbrellas can be vented. The venting costs more, but your customer knows it has a higher value.

My daughter hates getting caught in the rain, and so she has invested in several telescopic umbrellas. She likes these for their portability. Folded up, they fit in her purse, glove compartment, and anywhere else she hides them. (I think she has two in a junk drawer.) One of her favorites is the 37-inch umbrella with a traveling case from Hit Promotional. Zipped up, it takes up all of six or seven inches worth of space, unfolds to a full size, and the bright lime green is a little pick me up on those dreary days. Other colors are available.

Want to be a hero...put an extra one of these in your briefcase or car and be sure to carry it into a rainy day networking event. When it is your time to introduce yourself to the group, mention that you have an extra and ask if anyone needs an umbrella. I am certain that you will see a number of hands in the air and a relieved smile on the face of the prospect you hand it to. They won't forget you quickly.

Steve
www.raggo.com