Danger...Danger

This is a dangerous business. You wouldn’t think so, but danger lurks all around a promotional products order. Sooo many things can go wrong…wrong Item Number, wrong quantity, wrong artwork, wrong shipping address, wrong imprint color …sooo many things…no inventory in stock, wrong stock in the bin, wrong sizes pulled, wrong product color, wrong need-by date. Those are just some of the avoidable mistakes. There are always things that cannot be planned against. Things like boxes lost in transit, shipments damaged or destroyed, hurricanes, tornadoes, blizzards, labor strikes, US customs delays or even theft. Now throw on top of that RUSH requirements and the whole order looks extremely risky. How I sleep at night is beyond me. Wait…I don’t sleep some nights.

How do you mitigate the risk?

First, of course, know who you are dealing with. Work with someone you trust, especially if they have experience in the matter.

Second, order early. There is usually no need to wait to the last minute to place your order. “Proper prior planning prevents poor performance”, right? Waiting will cost you both in money and in worry. Rush orders often involve a substantial Rush Charge and expedited shipping. Rush charges are necessary because we are asking someone to put in extra hours, ie work overtime, to get your job done and to us by the event. The shipping cost for 1000 Magnetic Business Card Pro Football Schedules (the kind that you add your business card to) UPS ground to me, usually a 3-4 day trip, is about $29. Shipping the same quantity UPS 2nd Day Freight is about $110. Next Day Super Saver will cost you around $242.

Third, require a written acknowledgment or confirmation of your order as well as a proof of the artwork. There is almost always time to make sure. My father, a printer by trade, always warned “If you don’t have time to do it right, when will you have time to do it over?” Make sure the item number and description, quantity, colors, shipping address, in-hand date and art are all correct. Those are the things you can control. If you receive the acknowledgment and proof, but then don’t check them, any mistakes in production are rightfully yours.

Steve Raggo
www.raggo.com